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Cosmopolitan Amsterdam, how do YOU profile this city on a global scale?
Dutch cities are losing popularity compared to their European competitors in the last few years. The municipality of Amsterdam challenges you to rewrite their marketing strategy during the FRESH International Challenge 2012!
To get an example of a successful marketing policy we travel to one of Europe’s most popular cities: Berlin! In cooperation with the marketing agencies of both cities and with reference to research by PropertyEU, you will learn about the successful reputation the city Berlin has created for itself. Based on these insights you and your team will develop a strategy which gives Amsterdam again international allure.
Can you convince the municipality of Amsterdam with your idea? The best team gets the opportunity to present their strategy on the real estate convention PROVADA and perhaps your idea will become reality in the next 20 years!
So do you want to present yourself to interesting real estate companies? Do you like to work on a marketing strategy for the city Amsterdam? And do you consider Berlin as a metropolis? Accept the challenge now and subscribe yourself for the FRESH International Challenge 2012 to Berlin!
For questions please contact the organisation committee: internationalchallenge@freshstudents.nl
Program
International Day: May 4th
The kick-off takes place during the International Day at DTZ Zadelhoff. DTZ is one of PropertyEU’s partners in the research of ‘Global Cities’. This day will focus on the understanding of ‘City Marketing’ and the vision of Amsterdam regarding this subject. At the end of this first informative day you will have the opportunity to get to know more about the company DTZ and your teammate(s) during an informal drink.
International Challenge: May 9-12
Wednesday the 9th of May we will arrive in Berlin to take a look at several projects which determine the cityscape of this cosmopolitan city. Besides that we have a full 3-day program in Berlin which will inform you about the policy of (local) governments to develop and profile their city on a global scale. Among these activities belong several lectures and project visits by inter alia Multi Development and Berlin Partner and a visit to the Dutch Embassy, which is designed by top-architect Rem Koolhaas. All the impressions you will gain during this week form the basis to write a marketing strategy for the city Amsterdam to improve their global position. On Saturday the 12th we will return to Amsterdam.
Presentation Day: May 16th
At the Presentation Day all teams will present their devised strategy to a panel of prestigious experts. This day is organised in cooperation with Savills in Amsterdam, which will provide the morning program. After the winning team is announced we will raise our glasses to a memorable FRESH International Challenge 2012!
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